For over 20 years, Decostar has been an international wholesaler for professionals in the interior design industry. Under brands such as Countryfield, Ashleigh & Burwood and Thomas Kent, they supply high-quality home and seasonal decorations to retailers, concept stores, and other business clients. With showrooms in Apeldoorn and Brussels, Decostar combines inspiration and convenience for its B2B customers.
With a large and frequently changing product range, Decostar faced the challenge of making its product data consistently accurate and quickly available online — in full compliance with the increasingly complex GS1 data standard.
Manual processes led to errors, delays, and inefficiencies when publishing product information to customers and sales channels.
To overcome these challenges, Decostar chose Qmica, a specialist in transforming, standardizing, and publishing product data according to international standards such as GS1.
Qmica implemented a smart solution that automates mappings, manages value lists, and tracks updates in the GS1 standard — reducing the need for manual input and maintenance.
The collaboration led to significant improvements in efficiency and data quality:
- Faster time-to-market for new collections.
- Higher data quality with consistent attributes and fewer errors.
- More efficient management, reducing manual work and corrections.
- Stronger online positioning thanks to reliable data for customers and sales channels.
Decostar and Qmica continue to work together to further expand data volumes, accelerate product introductions, and connect with new markets and channels through standardized product data.
What started as a project has evolved into a long-term partnership, with Qmica moving in step with changes in data standards and digital commerce.
On May 16, the updated GS1 data model for the DIY, Garden & Pet sectors will go live. This release introduces several important changes affecting data submission and validation within the GS1 data pool. Below is an overview of the key updates.
Empack 2026 made one thing very clear: getting a grip on packaging data is no longer a nice-to-have, it’s a must.
Implementing a PIM system is a major step toward better product data management. But one critical step is often underestimated: understanding how your current data compares to required standards like GS1. That’s exactly where Qmica makes the difference: before, during, and after your PIM implementation.